How to Create an Effective Viral Marketing Campaign
Sometimes it seems the most difficult things look easy, and that is because the person doing them is so good – and viral marketing is a lot like that analogy. All you or anybody else can do is learn more about what contributes to producing a viral campaign, and then you do your best and roll it out.
Why is the Apple iPhone so successful and has teens going crazy over it? Simply because it’s cool. Anything that makes the end user get a ‘wow’ feeling, and gives out an idea that it’s cool will spread virally. Study the iPhone and other products, and then look at what you can do in any campaign of yours.
Nothing else is much like the iPhone, at least in the beginning, and that is the kind of effect your campaign needs to offer. Some things must be done, and these are the kinds of qualities you must have in your campaign if you really want a powerful impact.
A basic level of curiosity and interest must be there in anything you try to make viral.
Any viral video or anything else must contain something that hooks their attention if only for a brief moment or two. This applies to each and every niche, and there’s no doubt about the fact that interesting stuff spreads faster. The more you can make the content really stand out and emotional, then your chances will be better.
If you wanted to get feedback, then do a small poll or ask some friends what they think. And if the answer is no, then it’s time to go back to the drawing board and start all over again, or make the necessary changes.
You can use something like Google Analytics to keep tabs on everything that is going on, and then you will use that to assess. Learn from all of your successes and mistakes, and that will make you much stronger and smarter in the future. The nature of viral campaigns are such that discovering the exact cause for failure is not always possible.
So then you learn what you can and move on to the next order of business. Take anything that did not perform and see if it is possible to position the offer differently but with another source of targeted traffic. There might be some elements of your campaign that made it appealing to people and thus it got spread around.
Viral marketing is a challenge, to be sure, but that is part of the fun of online business, or at least we think so.
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