The Basics of Copywriting for the Non-Professional Writer
Writing copy for your blog or static site is definitely doable, even if you consider your self to be a bit ‘writing challenged.’ Actually, everything is within your grasp and control if you have reliable information, have studied and practiced. Below we will touch on a few important points about copywriting, so you really ought to pay attention.
You don’t really need to be an expert at copywriting to come up with good, effective titles. All effective and highly converting titles have ingredients, and you have to discover what they are so you know what to do. Your headline must convey a good sense of the offer in the copy, and then you can add something such as a very clear and powerful benefit.
You do have to be proactive, and one action you can take is searching for sales letters and picking apart the titles, or headlines. Professional magazines and the gossip newspapers employ writers who compose those killer headlines, and of course they are great for studying. You understand that your titles are responsible for getting the first sentence of your copy read and then so on.
There is a fine line you have to walk between making emotional appeals and descending into hype-filled copy. The basic process is people buy on emotions and then seek to rationalize it with logic so they feel they made the right choice. If you need some example, find successful sales letters and study them very well.
It is really very helpful for you to read professional copy, and then purposely dissect it into the various parts. You can help your self immensely by trying to feel how they feel about what ever the problem is you are writing about. What your copy has to do is basically make the sale without doing any selling to the person.
It is too easy to do spell/grammar check before you publish anything, so there is no excuse for mistakes in your copy. You either have the software in your word processors or can find it online for free. Of course there is the requisite proof reading that should always be done, as well.
There are many ways and approaches to editing and revision, so pick something you like and go with it. It will not only make you a better copywriter, but a more responsible one at that.
Always remember, you’re writing copy for your target audience, and not for yourself – so it should always be about them.
Like this post? Subscribe to my RSS feed and get loads more!