Just about anyone who does business on the web can easily grasp the value of a powerful headline. The success of your campaign can be strongly impacted by the headline depending on what you are doing.

There are so many different applications for headlines, but that does not detract from the central fact of what they all have to accomplish. If your headlines can stand to convert a little better, then you will be a smart cookie to read this article.

If you can persuade, in whatever fashion or emotion, the person reading your headline to have the slightest bit of curiosity, then you will have done your job. The headline does not always have to take the same approach, and in fact you should learn as many different headline strategies as you can.

Until you’re clear about this very purpose, you won’t be able to convert your readers into prospects or sales. Bland headlines that serve no emotional purpose or any significant feeling for the reader will be passed over fairly quickly.

A headline that is too long will really work against you, rather than for you. Really, what you want to try and accomplish with a headline will almost always determine the length. Your aim should be to convey what you have to convey in a few words, so it’s not only short and punchy, but also meaningful. What ultimately draws people to your headline will be based on your strategy in it. Benefits tend to capture attention, so you then have to decide if you want to use your best one.

If you have a really powerful USP or unique benefit that can stop people cold, then you should consider placing it in the headline. On the other hand, it is not absolutely necessary for you to do that depending on your particular strategy. Even though it is not mandatory, if you can pull it off it can work like gangbusters. This all may sound easy until you sit down and try to do it, and that is why you have to practice.

Headline writing is a bit of an art form, but there is also a lot of reliable science behind it, too. Remember that you have to be patient about this, and that is just the way it is. Be willing to do more than the next person, and that habit will often put you out in front.

Steve here, just wanted to add a few words on what the new free cloaking software is and how it can improve you cloaked page rankings.

Basically most cloaking packages use an ‘iframe’ type of embedded window to display web pages within a hosted html page on your own domain. This ‘iframe’ that displays your affiliate page  shows the affiliate page from the affiliates own site but it looks like it is actually hosted on your domain.   This allows you to  still get cookies created to hold your affiliate  information to ensure that you still get your commissions of any sale.

Thats the technical side of things but this is all done behind the scenes so you will not have to worry about any of it. The ranking that the software does it to include targeted articles (that you either create or get off ezine articles) within the page that cannot be seen by the users of the page but can be seen by google; and google ranks the page based on those articles.

So you take your target keyword phrases for the affiliate products, add them to the page, add the affiliate link, add the article text and the software creates your page in seconds.  You upload the page to your domain then redirect your customer to the page using your normal traffic generation methods or adwords etc.

To get this free software simply fill in your name below. You will also receive a special traffic generation report for free.

Phase one of the article submissions is complete for two of the keyword phrases.

The articles are around 300 words in length and contains the key phrases in bold at the start of the article and repeated 2/3 times during the full article text.

The signature (anchor text) of the first article is the first keyword phrase linked back to our sites blog.

The signature (anchor text) of the second article is the second keyword phrase linked back to our sites blog.

The first submission has been submitted to ezine. I will use the same strategy and post the same articles that have been re-written to goArticles tommorow.

What we are trying to establish here is to get some good high PR rankings from at least 2 high trusted and established article directories for the same keyword set phrases. Our keyword set we are initially testing here contains 2 keyword phrases, so we are writing 2 articles per site and submitting both of these to our targeted article directories.

We have linked the first keyword set of articles to our main blog page. The second set to be submitted to our second article directory WILL deep link to our targeted blog article post and NOT the top level site.

More to come soon.

Steve