Creating the ultimate landing page is not at all difficult if you know where you’re going; most of the bad landing pages have the common flaws that they refuse to accept. Regardless of how long you have been doing online business, success with a squeeze or landing page will be based on what you know plus testing. The purpose of this article is to show you what you can do to create a landing page that not only converts but actually helps you aim for long term success with it.
As with so many things in life, people tend to over-complicate matters which is something you need to avoid with any landing page. People can easily become distracted and fail to make a decision, and they simply abandon your page. Keep in mind that a landing page is not always a squeeze page, so your landing page can be a page from your regular site which should have a clean design.
Anything that serves to offer confusion or does not offer exact meaning in terms of benefits to the reader is not really needed. There is never a need to have any columns on the landing page, and you can very easily fit everything you need to say. You will often see video landing pages because they can convert extremely well.
There should be no reason to have excessive amounts of copy on any landing page, although we imagine there are some exceptions. If you’re going to use big paragraphs then you’ll lose the interest of your visitors and fail to take them towards the call to action. Once you have seen enough good landing pages, you will see why we are telling you to make it short and sweet. The overall effect of shorter writing styles is meant to make things easy on the eyes and quick to understand.
We normally do not put our pictures on our landing pages, and not everybody does, so whether it will increase your conversions is a good test project for you. We cannot say how your results will be because there are other things that are more important with conversions.
Always test everything you do, and an image of you and your team, if you have one, could be something to try. You realize that your page must be credible and everything has to point to that plus your good offering.
Making your landing pages perform killer magic requires you to be patient – and test, always test and make revisions.