What is internet Marketing – When looking for a copywriter, be prepared to be disappointed – most of them are not that good. It takes real and honest effort just to learn it properly and be in a position to write something half decent – maybe.

Over time, these people could become a halfway decent copywriter, and there are even fewer of these. Even if you want to become a better writer, the odds are against you in regard to finding enough information to be very good. You must realize that copywriting sometimes takes a lifetime to learn, and a lot of effort on the part of the writer. Anyone that is still here is more than likely serious about improving their skills in copywriting.

With headlines, you want to grab the attention of both your readers and the search engine spiders -which is why you should make good use of your main keywords. Your keyword will have more impact in the first half of your headline than in the second half. It may be best to avoid making all your headlines look the same if the phrase is always immediately first; so you will need to mix it up and just make sure the phrase is in the first half. This is useful for readers as well as for SEO purposes, as people will know what your post or article is about right away. If you have never done this, then it will take a little practice to get the hang of it. Anytime you create content whether as an article or a blog post, you should really focus on making the first paragraph as strong as possible. As you well know, your headline has the awesome job of reeling people into your content. What you have to do is get them to bite and sink their teeth in, and that is where the first paragraph comes in. Regardless, that is where people decide to read the rest of your article or go somewhere else. The principles of AIDA have to be strongly used in the beginning, and if you do that then you will have won a big battle.

If your location is large enough to have the business community, then you can take your marketing to local businesses. Sending samples of your work to these businesses is one possible way to gain clients. You can also pitch to them over the phone if you dont want to send your work. You will get a lot of rejections, but some success. Its a numbers game without a doubt. You need also remember that you will get some business from people that want to give you a chance. Yes, it takes a lot of hard work to succeed as a copywriter, and honestly most people are not cut out for it. There are so many ways to become a more effective content writer, and it just takes effort. It really will be helpful to start looking at everything along the lines of perspective and marketing. So keep in mind that you have to wrap things up in the end and then convey a compelling message to heed your call to action.

When it comes to RSS feeds most people mis-understand the usefulness of what they do and how they can benefit your site.

most blogging platforms like word press have RSS built in and other platforms that do not can use a number of free utilities to generate an rss feed for the site, either via an online feed service or a generates feed ‘xml’ file that the site owner upload to the site root.

But how does a rss feed benefit you?

First off, when you submit your rss feed to the rss directories it get syndicated to 100′s of other sites which in turn generates more traffic to your own site and backlinks. This also get your site quick indexed in the search engines.

But how can we maximize our RSS feeds?

Step 1) If you have a niche specific niche keyword phrase and your running ‘wordpress’ as your blogging platform then install the ‘feedburner’ plug in to enable your RSS feed to contain your ‘main’ keyword phrase.

ie. instead of the default feed being: http://yourdomain/feed
it becomes http://yourdomain/my-keyword-phrase-here

This will help to rank your RSS feed as well as well your site, so a double bonus.

step 2) Submit your feed to at least the following directories:
- feedagg
- feedage
- syndic8
- yahoo feeds
- icerocket

step 3) ping your feed at ‘pingoat.com’ and re-ping ‘Everytime’ you create a new post

step 4) If you dont have a RSS feed on your site, you have 2 options here. Either use a service like html2rss and create the feed and upload it to your site. You can also use a service like ‘dapper.com’ to create a feed of your posts or articles but I prefer to use ‘icerocket’ as its very simple to use and very effective.

goto http://rss.icerocket.com and signup for a free account.

Once you have confirmed your account, login and ‘create a new channel’. Give your base domain name and add a keyword rich title and description. Now go and make a list (in a text editor) of all your different page urls and save them in your text editor.

Next take each page url and add a ‘new item’ to your rss channel on ice rocket for each url. Once you have completed this, click the publish link and this will create a RSS Feed link for you to promote.

Now take the rss feed and submit to the sites above. When ever you add a new page to your site, add a new item to your rss channel and re-publish then ping the RSS channel.

Step 5) if you already rss feed on your blog you can still create a ice rocket feed and add your urls in.

Also for any other site you create take the RSS from the site (ie. ezine articles) and submit to the above rss directories.

For every other site you are creating links on, add those links to a New RSS channel and submit then ping the channel every time you add a new item to it.

These are the simply steps I carry out using rss and the traffic and hits I get from this are testimonial on how well this works.

So get your RSS cranked up and blasted out and you can benefit from these feeds as well..

until next time..

Steve